The Sales Representatives Association of North America

Meeting Success — Successful business people giving each other a high five in a meeting. Two young business professionals celebrating teamwork in an office.

What is SRANA?

SRANA (the Sales Representative Association of North America) will be a coalition of independent Sales Representatives, united in a common goal of improving their effectiveness and profitability.

SRANA has officially launched!

We had a small but enthusiastic launch event on April 9, 2023 during ISC West and a lot of great ideas and feedback for the launch of SRANA however it was unanimous that we should move forward. So that’s the plan!

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Coverage across North America

Our goal is consistent, comprehensive representation across the USA and Canada for each vertical.

Who Benefits?

The goal is to benefit Independent Sales Representatives but also to benefit all ecosystem related entities including:

Manufacturers
Distributors
End Customers

What Benefits will Membership bring?

The overall benefits are still being finalized but in general they will cover areas such as:

Business modeling and agency development
Governance and leadership
Operational excellence and best practice
Annual membership gatherings
Collaboration and mentoring program
Syndicated marketing
Staffing and resourcing
Group negotiated benefits saving operational expenses e.g. employee health insurance.